Come on now, they all sell their sponsors stuff. You dont think KVD actually fits in his seat, or Scott Martin actually uses Garmin with no imaging when money is on the line (watch last years FLW Cup, he was using Lowrance). Ike at least uses and likes what he is sponsored by (as far as I know), but the biggest difference between brand x for crankbaits vs brand a is usually color (action plays too but not the topic). So with that being said hes got to differentiate his sponsors stuff from the others, ie the new colors. In the end, color really doesnt matter, its presentation. I proved that to myself at Amistad. Especially with reaction baits. Just my 2 cents.- Chaz