Not trying to be in depth again, though this one is popping up a couple of times lately. Actually a 225 Pro XS and a 200 Pro XS are quite significant in costs, and the percentage of engine sales for a 225 are considerably less than a 200 now. They were strong when the only direct injection retail engines were a 225 Pro XS and a 225 HO Evinrude. Now you have the 250 and the volume of 225 engines in the big block category of 200 – 250 is very (extremely low percentage) minimal. This raises the price tag of the boat rig raises at retail from $3,000 to $3500, to go from a 200 Pro XS to a 225 Pro XS, and there is little diffence between a 225 and 250 in those engines. Thus the lower volume in the engine makes it unsuitable. Yamaha miscalculated volumes on the 225/250 ratio when they introduced the SHO to the USA. They now understand the engine prices are not the deciding factor, as the 200 SHO excessive, though the step between 200, 225 and 250 are incremental and acceptable. The link will help some, though the 225 engine was the choice and some brands of boats were made around that engine size. We never did that staying focused on the future development of a 250 engine as the pricing was not to be significantly more above a 225. Those volumes were acceptable on those models when they only had DI 225 engines, though now we see them sitting on dealer floors with a long turnover time. Thus again supporting the decision. We can get into this more, though we were thought to be wrong several times in product meetings on volumes and we were in product meetings with manufacturers of those engine who were trying to determine demand on the products. After those meetings they know were were accurate on our projected volumes of 250 EFI (Pro XB) demand vs. 225 EFI, 250 XS demand stand alone, 225 Pro XS demand vs. 225 Opti, and demand of a 175 Pro XS on the volumes. In nearly all of these categories we were able to hit the demand ratio in our projections on the head, though it was significantly different than our competitors were informing those volumes would be. Reality is what the retail demand is on products, and not our hopes. In those cases above and more we were spot on. The market of 225 engines is a speck in comparison and we are not leaning to address it or raise the price of a Pantera IV to where people just decide to go ahead and get the 20 model. Yamaha is already a high price tag on the SHO in 200 and that is another factor. Though it is only a factor the last 8 months and stands alone in that issue, though even with the closeness of a 200 and 225 SHO in price, the 225 is dead in the volumes by comparison. This is why the Eyra is progressively and sequentially priced from a 200 to 225, and a 250. We tried to address this with a different direction. This model alone gives you the ability to price it with engines as you see fit and make it a better value and that was another part of the Eyras mission. We hope this helps again on the 225 rating issue. BCBLast edited by Bass Cat Boats on July 10th, 2011, 6:04 pm, edited 1 time in total.
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