MOUNTAIN HOME, AR (June 5, 2017) – Bass Cat and Yar-Craft recently announced Dallas Hodges as the new Vice President of Sales and Marketing for both brands.
Hodges began his career over 20 years ago as a Bass Fishing Guide on Lake Fork and quickly found himself working in the electronics segment of the bass boat industry. His work in the trolling motor and sonar/GPS markets introduced him to the Northern walleye segment where he is still very well connected. Hodges purchased his first Bass Cat with his parents in 1975.
“I’m looking forward to renewing my relationships with the Bass Cat family and helping Rick Pierce and the Correct Craft leadership team expand the business and grow the sport of competitive fishing. The Bass Cat and Yar-Craft brands are known for their innovation and unmatched quality with the awards and proven performance to back it up,” stated Hodges.
Rick Pierce, President of Bass Cat and Yar-Craft, stated, “We are excited to add Dallas and his wealth of knowledge to our staff. His broad understanding of the market from his experiences at ZEBCO, Lowrance, PinPoint, MotorGuide, and then Attwood will be a huge benefit to our brands. Dallas will play a crucial role in realizing our top priority – securing these brands for decades into the future.”
About Bass Cat: Bass Cat, owned by Correct Craft, manufactures the industry’s premier bass fishing boats from its headquarters in Mountain Home, Arkansas. Family operated since its founding in 1971, Bass Cat is the longest continuously operating tournament bass boat company in the United States. For more information visit www.basscat.com.
About Yar-Craft: Celebrating over 46 years of excellence in the marine industry, Yar-Craft (owned by Correct Craft) is the premier walleye fishing boat in the world known for excellent craftsmanship and customer service. For more information visit www.yarcraft.com.
About Correct Craft: Celebrating 92 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. The Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, and Bryant boat companies, Pleasurecraft Engine Group, and Aktion Parks. For more information please visit www.correctcraft.com.