MOUNTAIN HOME, AR (December 1, 2016) – Earlier this week, Bass Cat and Yar-Craft boats named Dave Davis as the new West Coast Regional Sales Manager for both brands. 

Davis comes to Bass Cat and Yar-Craft after serving as the VP of Sales for a successful company specializing in LED lighting for off road and marine. He also served as CEO for an aftermarket truck accessory company that caters to the off road enthusiast and fishermen. The married, father of three is a long time bass enthusiast with many ties to the industry. 

Based in Mesa, AZ, Davis’ new role will be overseeing all Bass Cat and Yar-Craft sales in the West Coast territory, encompassing New Mexico, Arizona, California, Nevada, Utah, Colorado, Wyoming, Idaho, Oregon, Washington, and Montana. 

Rick Pierce, President of Bass Cat and Yar-Craft, stated, “We are excited to add Dave’s unique experience and wealth of knowledge to our staff and we are committed to providing him the resources needed to build our brands on the West Coast.” 

About Bass Cat: Bass Cat, owned by Correct Craft, manufactures the industry’s premier bass fishing boats from its headquarters in Mountain Home, Arkansas. Family operated since it’s founding in 1971, Bass Cat is the longest continuously operating tournament bass boat company in the USA. For more information visit www.basscat.com.

About Yar-Craft: Celebrating over 46 years of excellence in the marine industry, Yar-Craft (owned by Correct Craft) is the premier walleye fishing boat in the world known for excellent craftsmanship and customer service. For more information visit www.yarcraft.com.

About Correct Craft: Celebrating 91 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. The Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, and SeaArk boat companies, Pleasurecraft Marine Engine Group, and Aktion Parks. For more information please visit www.correctcraft.com

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