MOUNTAIN HOME, Ark. (February 19, 2024) – Bass Cat Boats, a leading high-performance bass boat manufacturer, proudly announces its continued excellence with the receipt of the prestigious 2023 Marine Industry Customer Satisfaction Index (CSI) Award.
Bass Cat is among the esteemed group of 62 recipients recognized for their unwavering commitment to customer satisfaction in the marine industry. This accolade underscores Bass Cat’s dedication to delivering exceptional experiences to its customers, solidifying its position as a leader in the fiberglass bass boat market.
To qualify for this award, recipients must attain an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. This achievement is based on feedback provided by customers who purchased a new boat or engine between January 1, 2023, and December 31, 2023.
Rick Pierce of Bass Cat & Yar-Craft Boats, expressed his gratitude for the recognition and commended efforts of the Bass Cat team and its dealers in achieving this milestone. “The bar was set going back over 50 years ago on our customer service and this team intends to stay at the top. We owe our gratitude to our dedicated consumers, who shared their opinion and enabled this achievement. The staff is to be commended for embracing quality throughout our improvements in processes. We also appreciate the NMMA and Frank Hugelmeyer for their efforts to improve consumer user experiences. Programs like the CSI program are an important step to making boating more trouble-free. By alleviating challenges in the consumer experience, we ensure that more families can enjoy uninterrupted time on the water.”
About Bass Cat: Bass Cat, owned by Correct Craft, manufactures the industry’s premier bass fishing boats from its headquarters in Mountain Home, Arkansas. Family operated since its founding in 1971, Bass Cat is the longest continuously operating tournament bass boat company in the United States. For more information visit www.basscat.com.
About Correct Craft: Celebrating 98 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com